THE GREAT INDIAN DIGITAL CHAUPAL (WIP)
A LONG TERM CONSISTENT GAME TARGETING MASS ENGAGEMENT
An app based digital open platform that connects citizens across India (English for Urban India & Hindi for rest of India) , fostering discussion on pressing issues and cultivating innovative solutions while celebrating and sharing Indian Root Culture & Heritage.
An Inclusive Club for Indians to Drive Change & Transformation.
The key areas are :
CROWD SOURCING FOR INSIGHTS
CELEBRATING INDIAN ROOT CULTURE & CREATIVE ARTS
CROWD SOURCING FOR INSIGHTS
&
CELEBRATING INDIAN ROOT CULTURE & CREATIVE ARTS
CROWDSOURCING INSIGHTS EXAMPLES FOR UNDERSTANDING
Open digital platform for citizens to share ideas and solutions every month that help India progress ; curated & aggregated by Team Flat 5 for the attention of the Government / relevant Ministry.
Example # 1 - Month # 1
Issue - Digital Detoxification
Digital detoxification is crucial for maintaining cognitive balance and development, and the government can incorporate SOPs in school / college curriculum to educate students on responsible technology use, setting boundaries, and practicing mindfulness to mitigate the negative effects of excessive screen time.
Example # 2 - Month # 2
Issue - Lack of Real World Insight in Schools
Whatever a student choses to be, finally he / she will enter the world of money. A CEO or an Educator or a Monk Who 'Gifted' a Ferrari - everybody needs the most potent material energy called Money ! However, our education system largely fails to equip the next generation with the essential skills to handle and manage money effectively in the real world.
Citizens share ideas and solution on above issues. Team Flat 5 shall share top 20 suggestions, selected by a panel of accomplished Indian Citizens, with the relevant Ministry in India / PMO.
THE ZING THING - SEARCHING FOR EXCELLENCE IN INDIANS
Celebrating Contemporary Indian Culture and Indigenous Commerce through a Club for Citizen Co Existence. Below are the proposed Verticals of The Great Indian Digital Chaupal with CROWD SOURCING FOR INSIGHTS at the centre.
  1. Music and Associated Commerce - Creating a Network of Opportunities for Fresh Young Indian Talent
  1. Cinema and Associated Commerce - Creating a Network of Opportunities for Fresh Young Indian Talent
  1. Sports and Associated Commerce - Creating a Network of Opportunities for Fresh Young Indian Talent
  1. Food & Travel Podcast Documenting Untold Stories about the Evolution of Cuisines & Cultures
  1. Citizen Stand Up Club
  1. Senior Citizen & Educators' Wisdom for Next Gen
  1. Ingenious Artwork and Associated Commerce - Creating a portal reducing the gap between Origin of Artwork & Final Buyer
  1. Citizen Award for Excellence by Citizens
  1. Money Management & Investment Advise
  1. Creating a need to raise voice for the return of USD 45 trillion looted by the colonists. Demand for return of our heritage. This is the common Indian emotion that should be the focal point of EQ consideration during strategization for marketing; with 100 pc sense of honesty to the cause.
EXPECTED TIME TO SET UP AND REACH POINT OF REVENUE GENERATION - 2 - 3 YEARS
MEAN OF TARGET NUMBER OF USERS IN 2 YEARS, AS SUGGESTED BY A.I.
ASSIMILATED FROM 3 SPECIALISED A.I. PLATFORMS WITH PROMPTS MODIFIED 3 TIMES EACH. THEN FED DATA INTO ANOTHER A.I. PLATFORM FOR THE INFORMATION BELOW -
Insights on the potential target audience for a crowdsourcing platform for Indian citizens over the next 2 - 3 years:
Defining the Target Audience
  • India has a population of 1.5 billion people, but the middle class market that can afford to participate in such a platform is estimated to be around 30-80 million people, many of whom live outside Tier 1 cities.
  • Millennials (aged 18-35) are a key target group, as they are influencing how Indians eat, shop, commute and buy. At 450 million, they are the first upwardly mobile group in recent history.
  • The platform should consider the diversity within India, with different languages, cultures, beliefs and interests across the country. Thinking of India as "one market" will be ineffective.
Trends in Digital Consumption
  • 90% of gaming in India is experienced on smartphones. India has already surpassed the US as the second largest App market, with 20 billion App downloads in 2019 alone.
  • Digital advertising spending in India grew by 30% in FY 2023 and is expected to overtake TV advertising by FY 2024. It is estimated to reach INR 41,000 crore (approx. $5.5 billion) by the end of 2024.
  • Robust infrastructure, high online consumption, and innovative technology solutions are driving the growth of digital in India.
Key Considerations
  • Building trust is crucial, especially for digital platforms. Clear customer support, payment channels, and a strong returns policy are key.
  • Collaboration and relationship-building should be prioritized over just "selling". Cultures based on relationships move slower, so plan for at least 3 years to establish a presence.
  • Personalization and local relevance are important. Appealing to shared values, aspirations and local favorites can help drive engagement.
In summary, the target audience for a crowdsourcing platform for Indian citizens over the next 2 years could be estimated at 30-80 million, focusing on millennials and leveraging the rapid growth in digital consumption. However, building trust, collaborating with local partners, and delivering personalized, locally-relevant experiences will be critical to success.
PROPOSED REVENUE STREAMS
Once we reach a desired traffic, we look for sponsor for prize money from the likes of Tata Foundation, Mahindra & Mahindra Social Initiatives, CSR funds, etc. Till then we fund it moderately (within means) and give it its gestation time to build up. This opens up scope for collaborations with specialised professionals in the proposed project
Traffic will help us create banner and spots for advertising
Governmental Grants
Gradually create LMS for courses on exotic Indian content for both Indian and Curious International audience from history, food, ancient sciences, occult, sciences on mental health, co existence, vedas, upanishads, puranas, conspiracy theories / parallel research, yoga, spirituality, self discovery, shamanism etc etc and etc !
From Talent Scouting and placements in the worlds of music and cinema
From managing and Indian Indigenous Art portal for exports
From Social Media Visibility
Flattened 5th Broadcasting Services Pvt Ltd
Highlights

1

Government-Registered Start-Up
Registered MSME, leveraging digital tools to amplify citizen voices

2

Multimedia Approach towards Community Building
Podcasts, indigenous art, ethnic music to drive engagement in citizens of India

3

Multi Cultural Student-Senior Collaboration
Fostering intergenerational exchange for self and national development
Empowering the Next Generation
1
Student Development
Podcasts and workshops to nurture the skills of the youth
2
Senior Engagement
Connecting students with older generations to exchange wisdom
3
Intergenerational Bond
Fostering mutual understanding and a shared sense of community